THE STORY BEHIND THE STRATEGY
The SMART SPORTS GROUP (SSG), was founded on a simple belief: that the power of sport can, and should, extend far beyond the field of play. Our founder spent years in the sports industry, witnessing firsthand the incredible potential of athletes and organizations to inspire communities and drive positive change. But too often, that potential was left unrealized due to a lack of strategic guidance and operational support. SSG was created to bridge that gap. We are a team of strategists, storytellers, and operators who are passionate about helping our clients build legacies. We believe that true impact is built with intention, and we are dedicated to providing the precision and purpose our clients need to achieve their most ambitious goals.
Mission:
We help athletes and organizations turn influence into impact, visibility into value, and success into significance.
Vision:
Sport has the power to change the world. We're here to make sure it does.
OUR TEAM
Kelly Mehrtens, Founder & Chief Strategy Officer
A strategic architect with three decades of leadership across sport, nonprofit, and professional sectors. Kelly builds partnership frameworks and activation strategies that translate vision into measurable momentum, guiding organizations and athletes toward impact that extends well beyond the field.
Shanya Richburg, Chief Impact & Operations Officer
A strategic leader rooted in purpose and global perspective, Shanya designs and activates initiatives that expand opportunity, strengthen partnerships, and drive meaningful community impact. Her work bridges culture, sport, and service, ensuring that every engagement is intentional, scalable, and aligned with long-term outcomes.
Nia Gaines, Creative Strategy Lead
A creative strategist with a sharp eye for narrative and design, Nia shapes how brands and initiatives are seen, felt, and experienced. She translates vision into compelling visual and digital storytelling, aligning creative execution with strategic objectives to deepen connection, elevate visibility, and amplify influence.